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Content marketing can be very powerful, but it's also very demanding. For small or one-person content teams to excel in their content strategy, utilizing your employees in your content is a great way to help your content and yourself. Michelle LeBlanc of Fuseideas tells us how in her AMPlify 2018 session.

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Casey Hall of Thomson Reuters walks us through some best practices for developing a content strategy for employee advocacy programs. He also discusses why you should use multiple content streams tailored to various employee types and their audiences.

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We take you to the AMPlify 2018 Conference stage where Chelsea Frischknecht, social media and influencer relations specialist with Tricentis, shares how her company developed a cross-cultural employee advocacy program that re-shaped Tricentis’ corporate social media strategy as a whole.

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On this episode of AMPlify, host Glenn Gaudet and Bernie Borges, Co-Founder and Chief Marketing Officer of Vengreso, and host of the Social Business Engine podcast, explore the ups and downs of employee advocacy and ways to make it easy for employees to help promote your company.

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Public relations pro, Tara Zoumer, stresses the importance of communicating a message so it resonates with your intended audience. In her discussion, she goes in depth on the importance of including your employees in your social media strategy.

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In this podcast, Samantha Stone, founder of The Marketing Advisory Network, explores what's holding professionals back from being active in their organizations' employee advocacy programs, but more importantly, how to break through the barriers and drive more engagement.

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Past AMPlify attendees, Karin Aviles and Sally-Anne Kaminski, spoke with host Glenn Gaudet about what they gained from previous AMPlify conferences, including lessons learned, and new connections. They detail what attendees should expect at AMPlify 2018 and what sets the conference apart.

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Donald Jones, Lead Associate and Lead Digital Strategist at Booz Allen Hamilton had an uphill battle when it came to implementing an employee advocacy program. However, with a strategic plan of action that included guidelines and lots of training, his company saw great success.

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Kelsey Kruzel, Social Media Manager at CDK Global, shares how she structured an employee advocacy program with a focus on social media and brought everyone on board through a strategic plan that emphasized ROI, education and a company-wide cultural shift.

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Henry Bruce, the senior vice president of marketing for Contently, a content marketing platform that brings storytelling into brands, shares his secrets to overcoming resistance at any level when navigating the choppy waters of changing your brand messaging.

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