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During her session at AMPlify 2018, Sameena Kluck of Thomson Reuters shared how personal branding on social media through employee advocacy has helped her career, given her opportunities and can help others in the legal industry.

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Donald Jones of Booz Allen shares how his company developed a comprehensive approach as part of their overall employee engagement strategy to get employees smart on social media, and educate them on how to safely and effectively talk about work online.

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A successful company rebrand depends on company-wide participation and flawless execution. At the 2018 AMPlify Conference, Henry Bruce, Contently’s SVP of marketing, shared how Contently designed, developed and successfully executed a rebrand and launch process in less than six months.

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At the AMPlify 2018 Conference, Brent Korte, Chief Marketing Officer with Ameritas, described how innovation often requires an organization to undergo a digital transformation. But what gets overlooked is the associates and the embedded culture within the company that might struggle with change.

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Content marketing can be very powerful, but it's also very demanding. For small or one-person content teams to excel in their content strategy, utilizing your employees in your content is a great way to help your content and yourself. Michelle LeBlanc of Fuseideas tells us how in her AMPlify 2018 session.

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Casey Hall of Thomson Reuters walks us through some best practices for developing a content strategy for employee advocacy programs. He also discusses why you should use multiple content streams tailored to various employee types and their audiences.

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We take you to the AMPlify 2018 Conference stage where Chelsea Frischknecht, social media and influencer relations specialist with Tricentis, shares how her company developed a cross-cultural employee advocacy program that re-shaped Tricentis’ corporate social media strategy as a whole.

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On this episode of AMPlify, host Glenn Gaudet and Bernie Borges, Co-Founder and Chief Marketing Officer of Vengreso, and host of the Social Business Engine podcast, explore the ups and downs of employee advocacy and ways to make it easy for employees to help promote your company.

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Public relations pro, Tara Zoumer, stresses the importance of communicating a message so it resonates with your intended audience. In her discussion, she goes in depth on the importance of including your employees in your social media strategy.

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In this podcast, Samantha Stone, founder of The Marketing Advisory Network, explores what's holding professionals back from being active in their organizations' employee advocacy programs, but more importantly, how to break through the barriers and drive more engagement.

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