2018 SESSIONS

More to Come!

donald jones

Donald Jones

Lead Associate & Social Technologist

booz allen hamilton logo

Shifting Tides: How Booz Allen Transformed a 100+ Year Old Company to Empower Employees

At Booz Allen, everything begins and ends with employees. They needed them to feel connected to a collective purpose and share the company story. This was easier said than done. The majority of their employees work within the Department of Defense or Intelligence Community—making them highly risk-averse, difficult to reach during business hours, and not social media savvy.

Learn how Booz Allen developed a comprehensive approach as a part of their overall employee engagement strategy to get employees smart on social media, educate them on how to safely and effectively talk about work online, and provide them a tool to make it easy for them to do so. 

In this session you’ll learn:

  • How Booz Allen shifted employee social media culture from ‘risk averse’ to ‘safe sharing’
  • The mix of training and educational resources Booz Allen used to meet the diverse needs of a large employee and leadership base
  • How to leverage employee advocacy tools to reach dispersed employees and make sharing easy and safe
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Steven Dickens

Global Offering Manager

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Engaging your experts to spread the word!

Clients are increasingly growing weary of how social channels are becoming push-based marketing mechanisms, where they are seen as adding the same value as billboard advertising.  In an overcrowded Twittersphere, people are gravitating towards subject matter experts as a trusted source of knowledge and experience and are keen to hear from the fountain of the knowledge rather than the company push-based Twitter id. This session will cover how one of IBM's most prominent subject matter experts is engaging clients and driving meaningful engagement.  This session will cover first-hand hints and tips from an SME who is not a marketer or social media lead.  The session will also cover how IBM is driving social media advocacy platforms to drive top-line revenue.

kelsey kruzel

Kelsey Kruzel

Manager, Social Media

cdk global

Making the Impossible Possible: Proving Social ROI for B2B

Proving the ROI for social is a hard-enough challenge, throw in complex sales cycles in B2B and it seems like an impossible task. However, it IS possible to generate leads and social actions that result in a real, trackable return for your business. What’s better, is that you CAN track that return. Kelsey will walk you through how she built a process that can track value back to single posts or action.

In this session you’ll learn:

  • How to calculate the value of social conversions
  • The tools and processes you need to track ROI
  • How you leverage that information to make informed decisions that continue to move the needle