Donald Jones is a Lead Digital Strategist and “social technologist” at Booz Allen Hamilton, a global firm of diverse, passionate, and exceptional people driven to excel, do right, and realize positive change in everything we do. Donald focuses on employee engagement and advocacy, leading the @BoozAllen initiative, an employee engagement, and communication program and drives ongoing improvements to the employee digital experience. Prior to joining the Marketing & Communications team, he supported federal government clients, imagining and implementing innovative web, social media and email strategies to help them achieve their goals.
Kelsey Kruzel is CDK Global’s Social Media Manager. From writing posts to creating graphics, she maintains that nothing should be allowed to exist without a strategy. In just a few years at CDK Global, she built the social media strategy up from scratch; it now boasts robust employee advocacy, social selling, “correspondents” and editorial programs. As the resident millennial in the marketing department, she enjoys having her coworkers explain references that are lost on her and telling people that yes, social media is a job. Kelsey attended the University of Michigan.
Brent Korte is senior vice president and chief marketing officer at Ameritas Life Insurance Corp. His role
includes making customers and employees feel awesome about every interaction they have with
Ameritas. This involves functions like marketing, customer experience, analytics, digital, communications,
community relations, and innovation.
Before joining Ameritas, Brent spent over 20 years in the financial services industry with companies
across the country including LPL Financial, BlackRock/iShares, T. Rowe Price, Principal Funds and
Washington Mutual. He has won numerous industry awards in advertising and marketing
communications. Brent holds his B.A. and M.B.A. from the University of Washington Foster School of
Henry is the VP Product Marketing and a 30+ year B2B software marketing veteran. Henry is known as a master of company and product positioning with a long track record of successful product launches and sales enablement strategies.
Scott, president of Idea Grove, oversees one of the fastest-growing and most forward-looking public relations and inbound marketing agencies in the southwestern United States. Idea Grove focuses on helping technology companies reach media and buyers, and its clients range from venture-backed startups to Fortune 200 companies.
Scott launched Idea Grove in 2005 along with his groundbreaking blog, Media Orchard. He has been a consistent innovator in the public relations and marketing space. Scott was among the first to understand the role of blogging in audience building. He was quick to recognize the vital importance of content quality and the power of social sharing.
Michele Fanning is an experienced technology marketer with 20 years of experience managing marketing teams for early stage companies as well as large enterprises. With deep experience in corporate communications, demand generation, marketing operations and branding, Michele has helped develop the brands and go-to-market strategies of several tech companies that have ultimately led to successful acquisitions, including serving in leadership roles at companies such as Wayport, NetQos, Socialware and CA Technologies.
Chad Berndtson is global director of content marketing and social media at Palo Alto Networks, one of the fastest-growing cybersecurity firms in the world. He joined Palo Alto Networks in 2013 after serving as a content and social media strategist at Cisco Systems, and before that spent more than a decade as a technology and business journalist, including with United Business Media. He lives in the New York City area.
With a Masters in Communication and Journalism and more than 10 years of professional experience, Jamie Whalen has become a passionate leader in the content marketing industry. As a Senior Manager of Content and Social Media at Mimecast, she strives to create
Steven is an avid supporter of using social media tools to increase customer engagement and further awareness of IBM's enterprise Linux and cloud offerings. In his role, he serves as a Subject Matter Expert (SME) in advocating, evangelizing and championing clients deploying mainframe services in a multi-tenant off-premise delivery model.
Steven is also currently on the board of the Open Mainframe Project a Linux Foundation Collaborative Project promoting Linux on the mainframe. He has spent nearly 20 years in the Information Technology industry, with considerable experience in both hardware and software platforms in Specialist Sales and Client Management roles for organizations such as CA, HP and latterly for IBM.
Chelsea Frischknecht runs global social media and brand advocacy at Tricentis, an international B2B software testing company with offices around the world. In her 3 years at Tricentis, Chelsea has successfully designed and launched a corporate social media strategy and a global employee advocacy program, building Tricentis’ previously non-existent social presence into a thriving, engaged community of tech specialists and thought leaders. Chelsea is also a creative content producer and the driving force behind Tricentis’ acclaimed Software Fail Watch, an annual report cataloging and analyzing enterprise software bugs that make the headlines.
As a French-American living in Austria and working within highly international environments, Chelsea is a practical expert in cross-cultural
Lindsey is responsible for digital strategy at Idea Grove. She challenges clients to think through objectives across all digital marketing channels, with a focus on creating measurable impact and earning desirable outcomes. Lindsey is a content and analytics guru who is passionate about the many different platforms that enable us to share our
Casey leads social media for Business Communications at Thomson Reuters, working across their global digital landscape to deliver consistent and engaging digital experiences. He also serves as the chair of the Thomson Reuters Social Media Taskforce and manages social media technology strategy.
Casey speaks about social analytics, digital strategy, corporate crisis management, and employee advocacy at conferences across the country including Social Media Marketing World, Adobe Summit, and many others.
Bruce is a visionary technology executive who brings over 20 years of marketing and products experience to Pivot3 as Chief Marketing Officer. Over the course of his career, he has helped innovative software companies establish their vision and execute their go-to-market strategy. Prior to joining Pivot3, Bruce played an instrumental role in the success of companies such as Socialware, Hyperformix, and OpenText (formerly Vignette). An avid outdoorsman, Bruce volunteers as a scoutmaster for the Boy Scouts of America, which provides him the opportunity to pursue his interests in boating, sailing, and camping while giving something back to the community.
Karin believes every employee wants to be engaged, but most don’t know how. She’s dedicated her marketing career to giving employees a voice and helping them share in the brand story, mainly through social media. After all, an engaged employee is a happy employee.
Karin currently leads North America demand generation and field marketing for Centrica Business Solutions and most recently oversaw MarCom and content operations for Verizon Business Markets. She has launched GaggleAMP-enabled advocacy programs in her two most recent roles with tremendous success. Karin is married, has two boys, a Puggle named Peanut, and has been spotted dipping chocolate bars in her coffee.
Michelle LeBlanc is a social media and content marketing strategist with more than ten years of experience in the field. Currently, she helps a variety of B2B and B2C clients meet their business goals as Social Media Strategist at Fuseideas. Previously she worked in social media at integrated agencies
Kelly has over 20 years marketing, sales and customer service experience. He is a champion for small businesses and prides himself