2017 SPEAKERS

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Jason White

Jason White is Director of SEO at Hertz, Dollar and Thrifty, the largest global car rental company with 3,200 locations worldwide. Remaining on the cutting edge of digital marketing means outpacing the technology-driven changes happening in the consumer and business markets.

With his finger on the pulse of a wide range of digital strategies, Jason leads the way as he drives change and incremental gains in a host of verticals. Jason's work has been featured in numerous print and digital publications and he has spoken at SMX New York, Milan and Advanced, New York University, American Marketers Association, AMPlified and WordCampNYC among others.

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Daniella Peting

Daniella Peting is an award-winning, HootSuite-certified social media marketing expert with more than 15 years of B2B, B2C, agency and in-house experience in commercial real estate, education, finance, manufacturing, nonprofit, retail and telecommunications.

She is currently the global co-lead for Motorola Solutions’ (MSI) Social Media Center of Excellence and the social media manager for MSI’s North American operations. In this role, she co-leads an internal leadership team that establishes social media best practices for MSI’s global operations and leads social media strategy for MSI’s North America operations focusing on lead generation, customer service, amplification, and awareness.

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Ashley Mayhew

After graduating with a Masters of Industrial Relations and Human Resources from the University of Toronto, Ashely's professional experience has spanned small tech-start up (B2B) to one of the largest banks in North America.  With this diverse range of experience,  Ashley has become a leader in  Employer Brand space - a hybrid between HR and Marketing.  As a Communications and Media Lead in Employee Experience at TD Bank Group, she consults leadership in building employee experience  strategy, while fostering an engaging culture through effective communications. Specializing in online branding, marketing and social media strategy, Ashley is passionate about developing company brands through ambassadorship and employee storytelling.

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Mike Pace

Mike Pace leads the Demand Generation team at SendGrid, which focuses on driving revenue and leads
through paid media and website optimizations. With a passion for data and analytics, Mike builds strategic marketing plans that focus on in-depth attribution data and customer behavior to improve results across a range of marketing channels.

Over the past few years, he has focused on content marketing tactics that play a key role in the customer conversion funnel and work to compliment a wide range of paid media initiatives.

 

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Jamie Whalen

With a Masters in Communication and Journalism and more than 10 years of professional experience, Jamie Whalen has become a passionate leader in the content marketing industry. As a Senior Manager of Content and Social Media at Mimecast, she strives to create high quality content that increases engagement, drives awareness and holds retention. Her marketing approach focuses on launching and maintaining a campaign that is audience driven, measurable and positively impacts the bottom line. 

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Steven Dickens

Steven is an avid supporter of using social media tools to increase customer engagement and further awareness of IBM's enterprise Linux and cloud offerings. In his role, he serves as a Subject Matter Expert (SME) in advocating, evangelizing and championing clients deploying mainframe services in a multi-tenant off-premise delivery model.

Steven is also currently on the board of the Open Mainframe Project a Linux Foundation Collaborative Project promoting Linux on the mainframe. He has spent nearly 20 years in the Information Technology industry, with considerable experience in both hardware and software platforms in Specialist Sales and Client Management roles for organizations such as CA, HP and latterly for IBM.

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Douglas Spencer

Douglas Spencer has more than 20 years of experience in nearly every modern marketing discipline. He has worked with professionals from around the world in verticals such as financial and professional services, healthcare, media and nonprofit. Before starting Spencer Brenneman he was most recently Vice President, Global Head of Brand Management for Thomson Reuters.

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Julie Hayes

Julie Hayes leads employee and brand advocacy for Autodesk, a 3D design software company empowering people to make anything. Taking an inside-out approach, Julie has trained employees and agencies on the Autodesk story worldwide, and led communications for the company’s recent rebrand.

As Autodesk begins a new paradigm in customer engagement and recognizing the best advocates are sitting in the cube right next to you, Julie launched Autodesk’s award-winning employee advocacy program, activating 20% of the global employee base in its first year, while expanding the program to its 2,500 Channel Partners. With a mighty team of three, Julie has scaled the Autodesk program to reach 37 countries in 11 languages, helping to drive greater awareness for a mature, yet evolving brand.

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Chris Winston

As the editor of Colonial Life’s brand journalism site and manager of the insurance company’s social media strategy, Chris spends his days educating sales professionals, business customers and consumers on the importance of voluntary benefits, ideas for working smarter and tips for healthier living. A 20-year newsroom veteran, Chris lives in Lexington, S.C., with his wife Bridget, two growing, active boys and Cinnamon, their loyal mutt.

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Glenn Gaudet

Glenn Gaudet is the President & Founder of GaggleAMP Inc. The leading provider of content amplification and engagement solutions. Gaudet brings over 25 years of comprehensive experience in both strategic and product marketing for technology and media companies. Prior to GaggleAMP, Gaudet was the Chief Marketing Officer at two different companies including Pulvermedia. As CMO, Gaudet was responsible for all aspects of branding as well as marketing for the entire portfolio which included event, online and print products. As President of GaggleAMP, Gaudet leads the innovative and strategic vision of the company serving a global customer base.

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