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2018 SPEAKERS

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Donald Jones

Donald Jones is a Lead Digital Strategist and “social technologist” at Booz Allen Hamilton, a global firm of diverse, passionate, and exceptional people driven to excel, do right, and realize positive change in everything we do. Donald focuses on employee engagement and advocacy, leading the @BoozAllen initiative, an employee engagement, and communication program and drives ongoing improvements to the employee digital experience. Prior to joining the Marketing & Communications team, he supported federal government clients, imagining and implementing innovative web, social media and email strategies to help them achieve their goals.

Connect with Donald on Twitter

kelsey kruzel

Kelsey Kruzel

Kelsey Kruzel is CDK Global’s Social Media Manager. From writing posts to creating graphics, she maintains that nothing should be allowed to exist without a strategy. In just a few years at CDK Global, she built the social media strategy up from scratch; it now boasts robust employee advocacy, social selling, “correspondents” and editorial programs. As the resident millennial in the marketing department, she enjoys having her coworkers explain references that are lost on her and telling people that yes, social media is a job. Kelsey attended the University of Michigan.

Connect with Kelsey on Twitter

brent korte

Brent Korte

Brent Korte is senior vice president and chief marketing officer at Ameritas Life Insurance Corp. His role
includes making customers and employees feel awesome about every interaction they have with
Ameritas. This involves functions like marketing, customer experience, analytics, digital, communications,
community relations, and innovation.

Before joining Ameritas, Brent spent over 20 years in the financial services industry with companies
across the country including LPL Financial, BlackRock/iShares, T. Rowe Price, Principal Funds and
Washington Mutual. He has won numerous industry awards in advertising and marketing
communications. Brent holds his B.A. and M.B.A. from the University of Washington Foster School of
Business.

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Henry Bruce

Henry is the VP Product Marketing and a 30+ year B2B software marketing veteran. Henry is known as a master of company and product positioning with a long track record of successful product launches and sales enablement strategies.

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Scott Baradell

Scott Baradell

Scott, president of Idea Grove, oversees one of the fastest-growing and most forward-looking public relations and inbound marketing agencies in the southwestern United States. Idea Grove focuses on helping technology companies reach media and buyers, and its clients range from venture-backed startups to Fortune 200 companies.

Scott launched Idea Grove in 2005 along with his groundbreaking blog, Media Orchard. He has been a consistent innovator in the public relations and marketing space. Scott was among the first to understand the role of blogging in audience building. He was quick to recognize the vital importance of content quality and the power of social sharing.

Connect with Scott on Twitter

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Michele Fanning

Michele Fanning is an experienced technology marketer with 20 years of experience managing marketing teams for early stage companies as well as large enterprises. With deep experience in corporate communications, demand generation, marketing operations and branding, Michele has helped develop the brands and go-to-market strategies of several tech companies that have ultimately led to successful acquisitions, including serving in leadership roles at companies such as Wayport, NetQos, Socialware and CA Technologies.

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Chad Berndtson

Chad Berndtson is global director of content marketing and social media at Palo Alto Networks, one of the fastest-growing cybersecurity firms in the world. He joined Palo Alto Networks in 2013 after serving as a content and social media strategist at Cisco Systems, and before that spent more than a decade as a technology and business journalist, including with United Business Media. He lives in the New York City area.

Connect with Chad on Twitter

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Jamie Whalen

With a Masters in Communication and Journalism and more than 10 years of professional experience, Jamie Whalen has become a passionate leader in the content marketing industry. As a Senior Manager of Content and Social Media at Mimecast, she strives to create high quality content that increases engagement, drives awareness and holds retention. Her marketing approach focuses on launching and maintaining a campaign that is audience driven, measurable and positively impacts the bottom line. 

Connect with Jamie on Twitter

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Sameena Kluck


Sameena Kluck is a Strategic Account Executive for Thomson Reuters, managing Thomson Reuters’ global relationships with leaders and key personnel at AmLaw 100 law firms in the Washington, DC area. Specifically, she focuses on the challenges and changes presented by generational, gender, and racial issues, advances in artificial intelligence, cybersecurity, analytics, and collaboration, accountability, and transparency between law firms and corporations. Many of her articles on these issues along with on branding and social selling are published at Legal Executive Institute.

Sameena has worked for Thomson Reuters for 15 years managing client relationships. She previously practiced civil litigation defense for Behr, McCarter & Potter in St. Louis, and clerked as a staff attorney assigned to the Honorable James B. Loken of the United States Eighth Circuit Court of Appeals.

Connect with Sameena on Twitter

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Jason Sibley

Having spent 18 years either running his own agency or an agency for others, Jason has strong expertise in both B2B and retail marketing. Rated on whatever official scale you choose as a social media influencer, Jason delivers consulting workshops for global brands on social and digital marketing engagement that get to the heart of practical delivery.

Connect with Jason on Twitter

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Steven Dickens

Steven is an avid supporter of using social media tools to increase customer engagement and further awareness of IBM's enterprise Linux and cloud offerings. In his role, he serves as a Subject Matter Expert (SME) in advocating, evangelizing and championing clients deploying IBM’s LinuxONE brand of servers.

Steven is also currently on the board of the Open Mainframe Project a Linux Foundation Collaborative Project promoting Linux on the mainframe. He has spent nearly 20 years in the Information Technology industry, with considerable experience in both hardware and software platforms in Specialist Sales and Product Management roles for organizations such as CA, HP and latterly for IBM.

Connect with Steven on Twitter

Chelsea Frischknecht

Chelsea Frischknecht

Chelsea Frischknecht runs global social media and brand advocacy at Tricentis, an international B2B software testing company with offices around the world. In her 3 years at Tricentis, Chelsea has successfully designed and launched a corporate social media strategy and a global employee advocacy program, building Tricentis’ previously non-existent social presence into a thriving, engaged community of tech specialists and thought leaders. Chelsea is also a creative content producer and the driving force behind Tricentis’ acclaimed Software Fail Watch, an annual report cataloging and analyzing enterprise software bugs that make the headlines.

As a French-American living in Austria and working within highly international environments, Chelsea is a practical expert in cross-cultural communication, and believes social and creative media have a key role to play in fostering meaningful cultural connections – corporate and otherwise.

Connect with Chelsea on Twitter

liz cies

Liz Cies

Liz is vice president at Idea Grove, where she works to build public relations programs that create awareness among customers, media, analysts and industry influencers. With more than a decade of experience in B2B public relations and social media, Liz works with companies in the data center, cloud, security and marketing technology industries to create consistent messaging and awareness across a wide range of print and online platforms. Before joining Idea Grove, Liz led the public relations program at AWeber, an email marketing software provider. She holds a Bachelor of Arts degree in political science from Texas A&M University.

Connect with Liz on Twitter

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Casey Hall

Casey leads social media for Business Communications at Thomson Reuters, working across their global digital landscape to deliver consistent and engaging digital experiences. He also serves as the chair of the Thomson Reuters Social Media Taskforce and manages social media technology strategy.

Casey speaks about social analytics, digital strategy, corporate crisis management, and employee advocacy at conferences across the country including Social Media Marketing World, Adobe Summit, and many others.

Connect with Casey on Twitter

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Bruce Milne

Bruce is a visionary technology executive who brings over 20 years of marketing and products experience to Pivot3 as Chief Marketing Officer. Over the course of his career, he has helped innovative software companies establish their vision and execute their go-to-market strategy. Prior to joining Pivot3, Bruce played an instrumental role in the success of companies such as Socialware, Hyperformix, and OpenText (formerly Vignette). An avid outdoorsman, Bruce volunteers as a scoutmaster for the Boy Scouts of America, which provides him the opportunity to pursue his interests in boating, sailing, and camping while giving something back to the community. 

Connect with Bruce on Twitter

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Karin Aviles

Karin believes every employee wants to be engaged, but most don’t know how. She’s dedicated her marketing career to giving employees a voice and helping them share in the brand story, mainly through social media. After all, an engaged employee is a happy employee.

Karin currently leads North America demand generation and field marketing for Centrica Business Solutions and most recently oversaw MarCom and content operations for Verizon Business Markets. She has launched GaggleAMP-enabled advocacy programs in her two most recent roles with tremendous success. Karin is married, has two boys, a Puggle named Peanut, and has been spotted dipping chocolate bars in her coffee.

Connect with Karin on Twitter

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Temeka Easter

Temeka Easter serves as the Senior Director of Social Media for Sallie Mae. She oversees a social media program that drives positive conversation and engagement on the topics of saving, planning and paying for college. Temeka joined Sallie Mae in 2006 as the Senior Institutional Relationship Manager for the Missouri and Indiana state-sponsored 529 college savings plans. In this role, Temeka was responsible for grass root marketing efforts, community and employer outreach to promote 529 plans to businesses and individuals. Her keen understanding of financing higher education makes her a valuable resource. Prior to joining Sallie Mae, Temeka served as a manager at Edward Jones within several divisions including Service and Operations. Temeka has 17 years of experience in the financial services industry and six years working with 529 plans exclusively. She has a Masters in Human Resource Management from Keller Graduate School.

Connect with Temeka on Twitter

michelle leblanc

Michelle LeBlanc

Michelle LeBlanc is a social media and content marketing strategist with more than ten years of experience in the field. Currently, she helps a variety of B2B and B2C clients meet their business goals as Social Media Strategist at Fuseideas. Previously she worked in social media at integrated agencies Industrium and KBS+, and at IIR USA, a marketing event firm. Her content marketing experience is medium-agnostic; developing infographic, podcast, webinar and video production projects to best suit the needs of the audience. Over the course of her career, she has lead projects for a variety of brands, both Fortune 500s and at a small business level.

Connect with Michelle on Twitter

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Kelly Shelton

Kelly has over 20 years marketing, sales and customer service experience. He is a champion for small businesses and prides himself in helping them compete and thrive in a digital world. Kelly is currently the VP of Marketing for Boostability, a company dedicated to helping small businesses grow online. He manages a team that is responsible for demand generation, customer messaging and experience, employee advocacy, branding, social media and all things marketing. His expertise includes search engine optimization, social media, content marketing, customer communication, employee advocacy, lead generation and conversion optimization, to name a few.

Connect with Kelly on Twitter

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Lindsey Sanford

Lindsey Sanford started her career in politics, running campaigns from the tender age of 16. After many years organizing communication efforts for local, federal, and international campaigns, she gave up her constituents for candidates upon entering the recruitment marketing world. For seven years, she worked at Symphony Talent, assisting Fortune 100 companies with their recruitment marketing content marketing strategy, attracting talent to organizations by encouraging the right fit for both the company and the candidate. Then, Palo Alto Networks came along. She now manages a Global Employer Brand Program for Palo Alto Networks, innovating new ways to reach out to candidates, leveraging regional stories, an improved candidate experience, and pushing boundaries of how we think about the recruitment and candidate process. Her passion lies in content strategy, talent and employee advocacy, sustainable (and scalable) external employer brand programs, and sitting on product demos for days (okay, not really this one).

Connect with Lindsey on Twitter