2017 SPEAKERS

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Jason White

Jason White is Director of SEO at Hertz, Dollar and Thrifty, the largest global car rental company with 3,200 locations worldwide. Remaining on the cutting edge of digital marketing means outpacing the technology-driven changes happening in the consumer and business markets.

With his finger on the pulse of a wide range of digital strategies, Jason leads the way as he drives change and incremental gains in a host of verticals. Jason's work has been featured in numerous print and digital publications and he has spoken at SMX New York, Milan and Advanced, New York University, American Marketers Association, AMPlified and WordCampNYC among others.

Connect with Jason on Twitter

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Daniella Peting

Daniella Peting is an award-winning, HootSuite-certified social media marketing expert with more than 15 years of B2B, B2C, agency and in-house experience in commercial real estate, education, finance, manufacturing, nonprofit, retail and telecommunications.

She is currently the global co-lead for Motorola Solutions’ (MSI) Social Media Center of Excellence and the social media manager for MSI’s North American operations. In this role, she co-leads an internal leadership team that establishes social media best practices for MSI’s global operations and leads social media strategy for MSI’s North America operations focusing on lead generation, customer service, amplification, and awareness.

Connect with Daniella on Twitter

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Ashley Mayhew

After graduating with a Masters of Industrial Relations and Human Resources from the University of Toronto, Ashley's professional experience has spanned small tech-start up (B2B) to one of the largest banks in North America.  With this diverse range of experience,  Ashley has become a leader in  Employer Brand space - a hybrid between HR and Marketing.  As a Communications and Media Lead in Employee Experience at TD Bank Group, she consults leadership in building employee experience strategy, while fostering an engaging culture through effective communications. Specializing in online branding, marketing and social media strategy, Ashley is passionate about developing company brands through ambassadorship and employee storytelling.

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Brian Baker

Brian has worked in the communications business for more than 15 years, getting his feet wet in the Big Apple before returning to his Southern roots. From buying media for AT&T to running traditional public relations campaigns for Mayfield Dairy, he’s worked with brands with vastly different audiences and stories to tell. As a corporate communications manager for Unum and contributor of WorkWell, he gets to inform consumers on the importance of voluntary benefits and share ideas for improving their work productivity and tips for living a healthier lifestyle.

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Temeka Easter 

Temeka Easter serves as the Senior Director of Social Media for Sallie Mae. She oversees a social media program that drives positive conversation and engagement on the topics of saving, planning and paying for college. Temeka joined Sallie Mae in 2006 as the Senior Institutional Relationship Manager for the Missouri and Indiana state-sponsored 529 college savings plans. In this role, Temeka was responsible for grass root marketing efforts, community and employer outreach to promote 529 plans to businesses and individuals. Her keen understanding of financing higher education makes her a valuable resource. Prior to joining Sallie Mae, Temeka served as a manager at Edward Jones within several divisions including Service and Operations. Temeka has 17 years of experience in the financial services industry and six years working with 529 plans exclusively. She has a Masters in Human Resource Management from Keller Graduate School.

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Jason Burrows

Having spent 18 years either running his own agency or an agency for others, Jason has strong expertise in both B2B and retail marketing. Rated on whatever official scale you choose as a social media influencer, Jason delivers consulting workshops for global brands on social and digital marketing engagement that get to the heart of practical delivery.

Connect with Jason on Twitter

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Jamie Whalen

With a Masters in Communication and Journalism and more than 10 years of professional experience, Jamie Whalen has become a passionate leader in the content marketing industry. As a Senior Manager of Content and Social Media at Mimecast, she strives to create high quality content that increases engagement, drives awareness and holds retention. Her marketing approach focuses on launching and maintaining a campaign that is audience driven, measurable and positively impacts the bottom line. 

Connect with Jamie on Twitter

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Ryan Murphy 

Ryan “Murph” Murphy is the PR, Editorial Content and Social Media Manager for Carbon Black, a cyber security company based in Waltham, Mass. As a founding team member of the startup Carbon Black, Ryan primarily leveraged social media to share content, target industry influencers and get the company noticed in a very noisy market. Four years later, Carbon Black has more than 800 employees, 3,000 worldwide customers, and more than 50,000 social media followers. Through content production, social media campaigns and a slight addiction to his smartphone, Ryan has helped Carbon Black earn coverage in leading print, online, and broadcast media outlets including the New York Times, CBS Evening News, Fox Business, Bloomberg, CNBC and various technology publications.

Connect with Ryan on Twitter

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Steven Dickens

Steven is an avid supporter of using social media tools to increase customer engagement and further awareness of IBM's enterprise Linux and cloud offerings. In his role, he serves as a Subject Matter Expert (SME) in advocating, evangelizing and championing clients deploying mainframe services in a multi-tenant off-premise delivery model.

Steven is also currently on the board of the Open Mainframe Project a Linux Foundation Collaborative Project promoting Linux on the mainframe. He has spent nearly 20 years in the Information Technology industry, with considerable experience in both hardware and software platforms in Specialist Sales and Client Management roles for organizations such as CA, HP and latterly for IBM.

Connect with Steven on Twitter

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Mike Pace

Mike Pace leads the Demand Generation team at SendGrid, which focuses on driving revenue and leads
through paid media and website optimizations. With a passion for data and analytics, Mike builds strategic marketing plans that focus on in-depth attribution data and customer behavior to improve results across a range of marketing channels.

Over the past few years, he has focused on content marketing tactics that play a key role in the customer conversion funnel and work to compliment a wide range of paid media initiatives.

 

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Douglas Spencer

Douglas Spencer has more than 20 years of experience in nearly every modern marketing discipline. He has worked with professionals from around the world in verticals such as financial and professional services, healthcare, media and nonprofit. Before starting Spencer Brenneman he was most recently Vice President, Global Head of Brand Management for Thomson Reuters.

Connect with Douglas on Twitter

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Julie Hayes

Julie Hayes leads employee and brand advocacy for Autodesk, a 3D design software company empowering people to make anything. Taking an inside-out approach, Julie has trained employees and agencies on the Autodesk story worldwide, and led communications for the company’s recent rebrand.

As Autodesk begins a new paradigm in customer engagement and recognizing the best advocates are sitting in the cube right next to you, Julie launched Autodesk’s award-winning employee advocacy program, activating 20% of the global employee base in its first year, while expanding the program to its 2,500 Channel Partners. With a mighty team of three, Julie has scaled the Autodesk program to reach 37 countries in 11 languages, helping to drive greater awareness for a mature, yet evolving brand.

Connect with Julie on Twitter

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Chris Winston

As the editor of Colonial Life’s brand journalism site and manager of the insurance company’s social media strategy, Chris spends his days educating sales professionals, business customers and consumers on the importance of voluntary benefits, ideas for working smarter and tips for healthier living. A 20-year newsroom veteran, Chris lives in Lexington, S.C., with his wife Bridget, two growing, active boys and Cinnamon, their loyal mutt.

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Tristan Bishop

Tristan Bishop is the Senior Director of Social Media Marketing for Informatica. He has over 20 years’ experience driving digital transformation for enterprise software organizations. Over the years, he has run globally distributed teams for multiple business functions, including Corporate Marketing, Release Engineering, Quality Assurance, Technical Support, Information Technology and Product Documentation. Tristan has been internationally recognized as a digital influencer in Big Data, Employee Advocacy, Servant Leadership, Customer Service and Social Business.

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Kristen O'Neill

Kristen O’Neill leads social media for the B2B side of TransUnion including employee advocacy, global governance, and employee training programs. Prior to TransUnion, she was at a healthcare technology company where she led digital marketing including the launch and management of their marketing automation tool. Before moving to in-house marketing departments, Kristen spent nearly ten years at a Chicago agency where she worked on a variety of programs for some of the largest U.S. brands. Kristen has extensive experience in the financial services, healthcare, and insurance industries.

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Sally-Anne Kaminski

A graduate of Miami University, affectionately known as the "Cradle of Marketers", Sally-Anne has more than 10 years of digital strategy experience with an extensive knowledge of social media. As Manager, Global Social Media Strategy at Zebra Technologies, she helps illustrate "Visibility that's Visionary" for Zebra's customers, prospects, partners and employees across a variety of social channels. Her core responsibility includes developing and enacting Zebra’s social media strategy in existing and emerging social channels worldwide. She is most passionate about enabling and advising key stakeholders internally on a variety of social media-related topics. In her spare time, Sally-Anne is a competitive figure skater. She's also a seasoned public speaker and consultant for figure skating organizations looking to grow and scale their programs through digital marketing and educate their membership on social media safety and etiquette.

Connect with Sally-Anne on Twitter 

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Glenn Gaudet

Glenn Gaudet is the President & Founder of GaggleAMP Inc. The leading provider of content amplification and engagement solutions. Gaudet brings over 25 years of comprehensive experience in both strategic and product marketing for technology and media companies. Prior to GaggleAMP, Gaudet was the Chief Marketing Officer at two different companies including Pulvermedia. As CMO, Gaudet was responsible for all aspects of branding as well as marketing for the entire portfolio which included event, online and print products. As President of GaggleAMP, Gaudet leads the innovative and strategic vision of the company serving a global customer base.

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