Clients are increasingly growing weary of how social channels are becoming push-based marketing mechanisms, where they are seen as adding the same value as billboard advertising.
People are gravitating towards subject matter experts as a trusted source of knowledge rather than the company.In this talk from the 2018 AMPlify Conference, Steven Dickens, Global Offering Manager with IBM gives a first-hand account of how to engage your experts to spread the word for you.
Listen to the Podcast Below:
What You’ll Learn:
Hints and tips from an SME who is not a marketer or a social media lead.
How IBM is driving social media advocacy platforms to drive top line revenue.