Ramin Edmond By Ramin Edmond • October 25, 2018

Benefits of Being Advocates with Steven Dickens

Clients are increasingly growing weary of how social channels are becoming push-based marketing mechanisms, where they are seen as adding the same value as billboard advertising.  

People are gravitating towards subject matter experts as a trusted source of knowledge rather than the company.  In this talk from the 2018 AMPlify Conference, Steven Dickens, Global Offering Manager with IBM gives a first-hand account of how to engage your experts to spread the word for you.

Listen to the Podcast Below:

What You’ll Learn:

  • Hints and tips from an SME who is not a marketer or a social media lead.
  • How IBM is driving social media advocacy platforms to drive top line revenue.

Connect with Steven on LinkedIn.

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