On this episode of AMPlify, we pull from the archives of our sister podcast, AMPUP Your Digital Marketing. Host Glenn Gaudet sat down with Tara Zoumer, who at the time was PR coordinator and Social Media Manager for TriNet, and who now works as an independent contractor in PR Strategy and implementation.Tara stresses the importance of communication and enjoys the challenge of figuring out how to best communicate a message and making sure that it resonates with the intended audience.In her discussion with Glenn, they go in depth on the importance of including your employees in your social media strategy.
Listen to the Podcast Below:
What You’ll Learn:
Why you can’t just ignore the conversation about your company that is happening online.
How to respond to reviews online; even the negative ones.
What role training and internal conversation plays for bringing your employees into the social media mix.
Why you should create guidelines, policies and training for employees that clearly lays out the company do’s and don’ts for social media.
How to develop content that will keep your companies followers engaged and active.