Ramin Edmond By Ramin Edmond • July 19, 2018

Developing a Global Amplification Strategy that Embraces Regional Differences

The more globally distributed a company is, the more disjointed their social media efforts threaten to become.

How do you develop an effective, streamlined social media and employee advocacy strategy when your employees and audience are spread across continents and time zones? How do you craft culturally impactful social messages when every region reacts to the same message a different way?  

Live from the AMPlify Conference stage, Chelsea Frischknecht, social media and influencer relations specialist with Tricentis, a global B2B software testing company, addresses how her company used GaggleAMP to develop a cross-cultural employee advocacy program so effective that it re-shaped Tricentis’ corporate social media strategy as a whole. 

Listen to the Podcast Below:

What You’ll Learn:

  • What framework you need for developing a cohesive global social and employee advocacy strategy
  • How to apply cultural awareness to your social media without killing your messaging
  • How having established core message themes can save your sanity

Connect with Chelsea via email at c.frischknecht@tricentis.com.

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