Ramin Edmond By Ramin Edmond • August 30, 2018

Digital Transformation Starts at Home

Now more than ever, marketing organizations are taking on the responsibility of helping companies innovate.
Often times that requires an organization to undergo a transformation. From the digital imperative to mining deep insights and analytics, marketing teams are working hard to move through the change curve the industry is experiencing. However, what often gets overlooked are the associates and the embedded culture within the company that might struggle with change and innovation. Brent Korte, Chief Marketing Officer with Ameritas explored this challenge facing many organizations at the AMPlify 2018 Conference.  Let’s listen in!

Listen to the Podcast Below:

What You’ll Learn:

  • How to deal with the dynamic change the industry is undergoing.
  • Why starting at home, with a strong focus on your culture and your associates is crucial.
  • How to educate your associates on the “why” and the then the “how” for innovation and transformation.

Connect with Brent Korte via Twitter @brentkorte.

New Call-to-action