Company rebrands and product launches are notoriously complex and lengthy projects thatconsume marketing and company resources. Success depends on achieving company-wide participation, buy-in, adoption, and flawless execution across all market facing departmental functions. At the 2018 AMPlify Conference, Henry Bruce, Contently’s SVP of marketing, shared how Contently designed, developed and successfully executed a rebrand and launch process in less than six months. Let’s listen in.
Listen to the Podcast Below:
What You’ll Learn:
How to create a top-down organization communication plan and process to ensure that key company stakeholders embrace and socialize the new company brand and related messaging.
What methods to strategically utilize cross-functional teams to develop marketing and sales enablement assets that are on brand and on message.
How to leverage internal influencers and key subject matter experts in the content development and rollout process.
How to develop training certification programs, and relevant playbooks to ensure adoption by all sales, client support, and product management teams.