On this episode of AMPlify, we pull from the archives of our sister podcast, AMPUP Your Digital Marketing, an interview between host Glenn Gaudet and Bernie Borges, Co-Founder and Chief Marketing Officer of Vengreso, and host of the Social Business Engine podcast.In their discussion, Glenn and Bernie explore the ups and downs of employee advocacy and ways to make it easy for employees to share their stories to help promote your company.
Listen to the Podcast Below:
What You’ll Learn:
How to deal with the frustration your team has when implementing an employee advocacy program.
Why to view employee advocacy as a content marketing strategy.
What the Ice Cream Sandwich Approach is to employee advocacy.
How to implement the concepts of “The Ice Cream Sandwich Approach.”
Why marketing should ‘produce’ their employees stories for easy sharing.