Ramin Edmond By Ramin Edmond • March 6, 2018

Overcoming Cultural Boundaries with Employee Advocacy

When it comes to marketing your brand across cultural boundaries, the road can be a bumpy one. Chelsea Frischknecht, social media and influencer relations specialist with Tricentis, an international B2B software testing company, has successfully designed and launched a corporate social media strategy and a global employee advocacy program.  Daunted at first by the expectation from within the company of automated social media, Chelsea developed a program that has boosted not only the Tricentis brand, but the personal brands of its employees as well. Hear more about her experience, struggles and triumphs on this week’s episode of AMPlify.

Listen to the Podcast Below

What You’ll Learn:

  • How to handle employee advocacy across cultural and language boundaries
  • What expectations to have when implementing an employee advocacy program
  • How an employee advocacy program is a benefit to an employee’s personal brand and not just the company brand
  • Why employee advocacy will have an impact on your company from the inside out
  • How to get C-level buy in for your employee advocacy program
  • Why ease of use is so important when developing an employee advocacy program and choosing the tools you will use

Connect with Chelsea via email at c.frischknecht@tricentis.com.

Get 50% off your Ticket to the 2018 AMPlify conference. Go to attendamplify.com and use the code PODAMP.

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