On this episode of AMPlify, host Glenn Gaudet and Bernie Borges, Co-Founder and Chief Marketing Officer of Vengreso, and host of the Social Business Engine podcast, explore the ups and downs of employee advocacy and ways to make it easy for employees to help promote your company.

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Public relations pro, Tara Zoumer, stresses the importance of communicating a message so it resonates with your intended audience. In her discussion, she goes in depth on the importance of including your employees in your social media strategy.

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In this podcast, Samantha Stone, founder of The Marketing Advisory Network, explores what's holding professionals back from being active in their organizations' employee advocacy programs, but more importantly, how to break through the barriers and drive more engagement.

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Past AMPlify attendees, Karin Aviles and Sally-Anne Kaminski, spoke with host Glenn Gaudet about what they gained from previous AMPlify conferences, including lessons learned, and new connections. They detail what attendees should expect at AMPlify 2018 and what sets the conference apart.

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Donald Jones, Lead Associate and Lead Digital Strategist at Booz Allen Hamilton had an uphill battle when it came to implementing an employee advocacy program. However, with a strategic plan of action that included guidelines and lots of training, his company saw great success.

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Kelsey Kruzel, Social Media Manager at CDK Global, shares how she structured an employee advocacy program with a focus on social media and brought everyone on board through a strategic plan that emphasized ROI, education and a company-wide cultural shift.

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Henry Bruce, the senior vice president of marketing for Contently, a content marketing platform that brings storytelling into brands, shares his secrets to overcoming resistance at any level when navigating the choppy waters of changing your brand messaging.

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Implementing change in an organization is never easy. Brent Korte, Chief Marketing Officer at Ameritas, describes the process of implementing an employee advocacy program, and how he got his team on board to not only contribute, but be advocates.

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Chelsea Frischknecht, social media and influencer relations specialist with Tricentis, tells us about her experience, struggles and triumphs of successfully launching a corporate social media strategy and a global employee advocacy program.

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Scott Bardell, President and Founder of Idea Grove, shares his view on public relations, ways to build relationships and the best ways to maximize results.

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