A successful company rebrand depends on company-wide participation and flawless execution. At the 2018 AMPlify Conference, Henry Bruce, Contently’s SVP of marketing, shared how Contently designed, developed and successfully executed a rebrand and launch process in less than six months.

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Henry Bruce, the senior vice president of marketing for Contently, a content marketing platform that brings storytelling into brands, shares his secrets to overcoming resistance at any level when navigating the choppy waters of changing your brand messaging.

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Chelsea Frischknecht, social media and influencer relations specialist with Tricentis, tells us about her experience, struggles and triumphs of successfully launching a corporate social media strategy and a global employee advocacy program.

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