Donald Jones of Booz Allen shares how his company developed a comprehensive approach as part of their overall employee engagement strategy to get employees smart on social media, and educate them on how to safely and effectively talk about work online.

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A successful company rebrand depends on company-wide participation and flawless execution. At the 2018 AMPlify Conference, Henry Bruce, Contently’s SVP of marketing, shared how Contently designed, developed and successfully executed a rebrand and launch process in less than six months.

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At the AMPlify 2018 Conference, Brent Korte, Chief Marketing Officer with Ameritas, described how innovation often requires an organization to undergo a digital transformation. But what gets overlooked is the associates and the embedded culture within the company that might struggle with change.

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Public relations pro, Tara Zoumer, stresses the importance of communicating a message so it resonates with your intended audience. In her discussion, she goes in depth on the importance of including your employees in your social media strategy.

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In this podcast, Samantha Stone, founder of The Marketing Advisory Network, explores what's holding professionals back from being active in their organizations' employee advocacy programs, but more importantly, how to break through the barriers and drive more engagement.

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Past AMPlify attendees, Karin Aviles and Sally-Anne Kaminski, spoke with host Glenn Gaudet about what they gained from previous AMPlify conferences, including lessons learned, and new connections. They detail what attendees should expect at AMPlify 2018 and what sets the conference apart.

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Donald Jones, Lead Associate and Lead Digital Strategist at Booz Allen Hamilton had an uphill battle when it came to implementing an employee advocacy program. However, with a strategic plan of action that included guidelines and lots of training, his company saw great success.

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Kelsey Kruzel, Social Media Manager at CDK Global, shares how she structured an employee advocacy program with a focus on social media and brought everyone on board through a strategic plan that emphasized ROI, education and a company-wide cultural shift.

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Henry Bruce, the senior vice president of marketing for Contently, a content marketing platform that brings storytelling into brands, shares his secrets to overcoming resistance at any level when navigating the choppy waters of changing your brand messaging.

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Implementing change in an organization is never easy. Brent Korte, Chief Marketing Officer at Ameritas, describes the process of implementing an employee advocacy program, and how he got his team on board to not only contribute, but be advocates.

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