In this talk from the 2018 AMPlify Conference, Karin Aviles, Sr. Manager of Demand Generation & Field Marketing with Centrica Business Solutions, discusses how Centrica, a global B2B energy company, developed an effective employee advocacy program, all while launching a new brand in North America.

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In this talk from the 2018 AMPlify Conference, Kelly Shelton, VP of Marketing with Boostability, shares his findings, mistakes, and successes on how to engage, motivate and reward genuine employee advocacy. He walks you through the ins and outs of gamification, around employee advocacy.

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People are gravitating towards subject matter experts as a trusted source of knowledge rather than the company. In this talk from the 2018 AMPlify Conference, Steven Dickens, Global Offering Manager with IBM gives a first-hand account of how to engage your experts to spread the word for you.

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During her session at AMPlify 2018, Sameena Kluck of Thomson Reuters shared how personal branding on social media through employee advocacy has helped her career, given her opportunities and can help others in the legal industry.

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Donald Jones of Booz Allen shares how his company developed a comprehensive approach as part of their overall employee engagement strategy to get employees smart on social media, and educate them on how to safely and effectively talk about work online.

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A successful company rebrand depends on company-wide participation and flawless execution. At the 2018 AMPlify Conference, Henry Bruce, Contently’s SVP of marketing, shared how Contently designed, developed and successfully executed a rebrand and launch process in less than six months.

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