Implementing change in an organization is never an easy process. Implementing change that involves your team getting on board and being the advocates requires a lot more planning and effort.
Brent Korte, Chief Marketing Officer at Ameritas, knows this better than most. He joined Ameritas with the intention of making changes, which resulted in the implementation of an employee advocacy program. His role is to make sure that customers and associates feel awesome about every interaction they have with Ameritas. This involves everything from marketing, customer experience, analytics, digital communications, community relations, innovation and more. In this chat with host Glenn Gaudet, Brent talks about the crucial factors to consider when implementing change and why having the mentality that transformation starts at home should be your starting point.
Listen to the Podcast Below
What You’ll Learn:
How marketing is a multi-faceted tool that is being underutilized in most businesses.
Why transformation starts at home and you can’t just buy technology to make significant change.
What power employee advocacy has to accelerate growth.
Why you have to start with discovery when approaching change and presenting new opportunities within a business.
What you need to focus on in order to get your team or employee on board with growth through them being the advocates.
Why you need to just ASK! Help your team and employees understand what is going to make a difference and listen to what ideas they have.
Connect with Brent Korte via twitter @brentkorte.
Get 50% off your Ticket to the 2018 AMPlify conference. Go to attendamplify.comand use the code PODAMP.