LinkedIn reports, “In an average company, only 3% of employees share company-related content, but they are responsible for driving a 30% increase in the content’s total likes, shares, and comments.” Our guest today, Samantha Stone, founder of The Marketing Advisory Network, wanted to find out what’s holding employees back, and more importantly, what can be done to break through the barriers and drive more engagement. In her discussion with host Glenn Gaudet, she shares insights from the Employee Advocacy Impact Study her company conducted, and how she has put what she learned into practice in her business.
Listen to the Podcast Below:
What You’ll Learn:
What is truly holding your employees back from sharing content about the company and their roles.
Why you need to give your employees permission to start sharing digitally about your company.
How training plays a key role in helping your employees understand their impact.
Why some people share and others don’t, and how to leverage that knowledge to get more people to be active advocates.
How to get the marketing and human resources teams to work together.
How to amp up your employee advocacy program with a simple 3 question survey.