In a recent survey, 91% of respondents indicated that they were practicing content marketing, but 53 percent of teams were small or one-person operations. So how can these brands keep up with content demands?Turning to a free resource that already knows, and maybe even loves, your brand is a no brainer. Employees are authentic, they are intrinsically motivated, and they can be brand safe spokespeople in ways that no paid influencer could ever provide. Michelle LeBlanc, Social Media and Content Marketing Director with Fuseideas dove into this topic at the AMPlify 2018 Event. Let’s listen in!
Listen to the Podcast Below:
What You’ll Learn:
How to identify and engage employee spokespeople.
How you can use PR media training techniques to turn your employees into thought leaders.
What you can take away from real-life case studies of integrated social media and PR content programs using employee advocates.